Social Media Marketing:
Focus On Building Relationships

When I used to teach new startup business owners digital marketing, I used to talk the "Just like me's." People are looking to purchase from or get involved with groups that they feel they have something in common with. That's a big part of relationship marketing, which is a form of marketing that focuses on long term engagement, customer loyalty and especially customer satisfaction.

Social media websites like Facebook are ideal platforms for relationship marketing. See below for more information and tips to running a successful relationship marketing campaign for your small business or community organization or NGO.

How Important Are Keywords In Digital Marketing For Small Businesses?

Many SEO specialists, digital marketers and other “experts” will tell you that keywords are not important anymore. They’ll tell you that Google, Bing, Yahoo and other search engines do not pay attention to keywords when ranking websites anymore.

They are wrong. Here’s why.

The Importance of Creating Good Website Content and Content Marketing for Small Businesses

** Updated May 22, 2019 **

You’ve probably heard the saying that “Content is King.” In digital marketing, that statement has never been truer than it is today.

Each day, people scour the web looking for information, and the fact is that businesses who have winning marketing strategies are also focused on creating and distributing online content on a regular basis.

How To Make Sure Your Small Business Website Redesign Is A Success

If your small business website is three or more years old it is time to start looking at having that all important communication tool redesigned and brought up to date.

Among the reasons why it’s time for a website redo are:

How To Drive Traffic To Your Small Business Website Content Seen Without Relying On Facebook

Let’s face it. Facebook is not the powerhouse for driving traffic to your small business website that it used to be. 

We’re not making any accusations, but for many people it does seem like links to external websites, like your small business website for example, are being suppressed right along side so called “Fake News” websites. 

Website Navigation - An often overlooked part of a great small business website redesign

When was the last time you thought about your website’s navigation structure and placement?

Many people don't put much thought into this anymore. Notice how many website now just feature the mobile “hamburger” menu, even for people viewing websites on laptop or desktop computers?

But effective navigation is one of the most important parts of having a successful website which leads to an increase in site visits and sales.