Evergreen content is online content that remains relevant and valuable to readers or viewers over an extended period, often indefinitely.
It is called "evergreen" because, like evergreen trees that retain their leaves year-round, this type of content doesn't become outdated quickly and maintains its usefulness regardless of when it was published.
Characteristics of evergreen content include:
In the fluid world of digital marketing, businesses face a unique challenge: how to stand out in a sea of competitors with limited resources.
Effective brand storytelling is a powerful tool that can help small businesses make a lasting impact. By weaving a compelling narrative into your content creation strategy, your business can connect with your ideal audience on a deeper level and build brand loyalty.
In this article, we'll explore how effective brand storytelling is used in content creation for small businesses to increase your website's traffic and build a more robust sales funnel.
Building a new website for your new (or existing) business is a crucial step in establishing an online presence and attracting customers.
It was September 12th, 2003, when ORP.ca first started. Many months of planning and preparation went into what was effectively a soft launch.
In reflecting on that momentous occasion, we've been thinking a lot about those initial first days.
Developing and implementing an effective content strategy is crucial for small businesses as it is the foundational roadmap for achieving a variety of marketing and growth objectives.
An effective content strategy helps you build brand awareness while showing potential customers how you are different from your competitors.
It enables you to engage your target audience, establish authority in your industry, nurture leads and ultimately increase conversions and revenue.
Without a well-thought-out content strategy, a small business may struggle to effectively communicate its message, compete in the digital marketplace, and sustain a meaningful online presence in an increasingly content-driven world.
It should come as no surprise that the quality and usability of a small business website can make or break a small business.
Your website is often your first point of contact with potential customers, shaping their perception of your brand and influencing their purchasing decisions.
As your business needs evolve and market trends shift, there comes a crucial moment when you must consider redesigning your website. Entrusting this task to an outside professional firm can yield significant benefits, propelling your sales and success to new heights.
In today's age of all things digital, a robust online presence is crucial for a small business to succeed.
A well-crafted website showcases your products or services and serves as a platform to engage and convert potential customers. To help you make the most of your online platform, the Team @ ORP.ca have compiled five powerful strategies to create engaging website content that encourages prospects to buy your products or services and grow your sales funnel.
Creating effective content for a small business website is crucial for attracting and converting visitors into customers. Remember that your website content's effectiveness will change based on various factors, such as your specific industry, target audience, and your specific goals.
Here are our "Top Five Types of Content That Are Most Commonly Found on Successful Small Business Websites," along with insights into their potential for conversion and the amount of time required to create them:
Social media has forever changed how people communicate, interact, share information and conduct business. Social media presents a goldmine of promotional opportunities for small businesses to attract potential customers.
Business professionals know that a solid online presence is crucial for the success of any business. However, having a website and social media presence is not enough.
To thrive in today's competitive online marketplace, business owners and sales professionals must prioritize designing their websites for conversions. By optimizing the user experience and creating a seamless path to purchase, you can significantly increase your sales and revenue. Here are six valuable strategies to optimize your website for increased traffic and sales.
Social media marketing continues to evolve, and keeping on top of the latest trends is crucial for businesses aiming to attract new website visitors.
Over the past year, numerous positive trends have emerged, allowing businesses to engage with their target audience more effectively. In this article, we will delve into the leading social media marketing trends that have gained traction recently, exploring how organizations have utilized them to drive website traffic and achieve their marketing goals.
It's a fact that establishing an online presence is an essential tool for small businesses to effectively reach their target audience and remain competitive.
While exclusively relying on social media platforms and online directories may seem like good options, a well-designed website remains an indispensable asset for small businesses.
Ultimately, it is your choice where you invest your time and money when it comes to marketing your small business online.
At ORP.ca, experience has shown that focusing on two and no more than three social media platforms works best, primarily because that allows you to get to know your audience and generate content that will appeal to them.
But how do you choose which platforms to use when it seems like a new one appears every month? By learning more about the individual social media sites, their key demographics and seeing if they match your business goals.
