Social Media Marketing:
Focus On Building Relationships
When I used to teach new startup business owners digital marketing, I used to talk the "Just like me's." People are looking to purchase from or get involved with groups that they feel they have something in common with. That's a big part of relationship marketing, which is a form of marketing that focuses on long term engagement, customer loyalty and especially customer satisfaction.
Social media websites like Facebook are ideal platforms for relationship marketing. See below for more information and tips to running a successful relationship marketing campaign for your small business or community organization or NGO.